Electric blue
#1B6EF2RGB 27 / 110 / 242
The primary accent for actions, links and product highlights.
Proposed PMS 2727 CTHE ESTATEREAL IDENTITY
Brand guidelines.
A clear identity for a connected way to work. The essential standards and original artwork for our team, partners and the media.
Get the brand assets
01 ESTATEREAL
One company. A recognisable mark.
Use the original horizontal logo wherever space allows. The emblem is the compact signature for app icons, avatars and favicons.
COMPANY
ESTATEREALThe company identity. Keep the supplied lowercase wordmark intact.
PRODUCT
ESTATEREAL OSThe product name. OS belongs to the product name, not the company logo.
OFFICIAL SLOGAN
All-in-one property management & automation.Keep the English wording and punctuation exact in the official lockup.
02 ESTATEREAL
A focused palette. A clear signal.
Electric blue brings energy. Navy gives the identity structure. Near-black and paper create the contrast and breathing space around them.
Original navy
#1C2C42RGB 28 / 44 / 66
The wordmark, headings and strong structural elements.
Proposed PMS 7546 CNear-black
#080C12RGB 8 / 12 / 18
Dark compositions and high-contrast brand applications.
Proposed PMS Black 6 CPaper
#F4F5F3RGB 244 / 245 / 243
A quiet foundation for clear, spacious communication.
No spot inkSignal lime #D8FE62
An optional digital accent for a small marker or campaign detail. Use sparingly. Keep it out of the company logo.
Pantone references are proposed print matches. Physical proofs govern the finished colour; confirm process-colour conversions with your printer.
03 ESTATEREAL
Give the mark room to breathe.
Keep text, images and edges outside the clear-space boundary. X equals one quarter of the emblem height, on every side of the logo.
Minimum sizes
| Mark | Digital | |
|---|---|---|
| Horizontal logo | 160 px | 40 mm |
| Emblem | 24 px | 6 mm |
| Slogan lockup | 480 px | 100 mm |
Use the emblem when the horizontal logo would become too small. Leave the slogan out of compact applications.
04 ESTATEREAL
Useful words. Clearly set.
Rubik is our core type family. Regular and Bold create a simple hierarchy, supported by generous spacing and a clear reading order.
Rubik
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn
0123456789 & / +
Regular 400
Bold 700
Noto Sans is the proposed fallback for Greek and other required scripts. Always check the language you are setting.The logo lettering is outlined artwork. Never recreate the wordmark by typing the company name in Rubik or another font.
Architectural rhythm
Use an 8 px digital spacing rhythm, clear grids and aligned elements.
Signal planes
Use the emblem geometry as a surrounding motif. Keep the foreground logo intact.
05 ESTATEREAL
Clear intent. Practical language.
Speak to the person doing the work. Name the task, explain the outcome and use specific examples instead of inflated promises.
Rental admin. Sorted.
Write with purpose
- Start with the task or the customer’s next step.
- Explain the practical outcome in plain language.
- Keep product claims specific and accurate.
- Use the company name, product name and slogan consistently.
06 ESTATEREAL
Keep the identity intact.
Choose the approved version for the background. Use flat colour, strong contrast and the original outlined artwork.
Avoid these treatments
07 ESTATEREAL
The originals. Ready to use.
Download the full brand book for the detailed identity system, or the SVG kit for editorial and media coverage. All logo lettering is outlined; no fonts are required to display the artwork.
PDF · 32 PAGES
The ESTATEREAL brand book
The complete identity presentation: logo system, colour, typography, applications and production guidance.
Download brand bookZIP · 10 SVG FILES
Logos for the media
Horizontal and emblem artwork in full colour, navy, black and white, with a concise usage reference.
Download SVG media kitDownload an individual SVG
Planning a feature or a collaboration?
Use the supplied artwork as it is. Contact our team for co-branding, adaptations or a specific media requirement.